A compilation of other projects that didn't make it to the main page that I've done throughout the years

Role: UI, Branding
Year: 2024

Background

Their existing ticket purchasing flow suffered from usability issues, and inconsistent visual design. The primary challenge was to redesign the ticket purchasing flow, while maintaining harmony between the other aspects of the site.

Objective

The redesign is focused on creating an experience for guests to be able to find their favorite and best seats in the theatre, without having to click out from their selected showtimes. Currently we found 33% of guests gets funneled deep into the purchasing process, before they find out the selected showtime does not have their preferred seating.

Client: DRIPP
Role: Art Direction, Branding
Year: 2020

The competition is stiff in the donut game in America. To stand out amongst the competition Michelle and Caleb needed their branding to be as bold, fun and unexpected as their sourdough donut recipes!

Exploration

Sourdough Donuts

New into this adventure Michelle and Caleb didn’t have storefront for Dripp yet. Instead they went with a mobile pop-up van for donut lovers to chase through Louisiana for the next donut drop. The branding and logo needed to stand out on their black van, grab people’s attention and make them crave these donuts!

The visual language of this brand has to show exactly what Dripp donuts are - fun, bold and dripping with glaze and toppings. It works to entice people and get them excited for the next Dripp pop-up - we wanted everyone around town following this van to the next Dripp drop!

Brand Identity Design

Client: RIMOWA Toronto
Role: Layout design, branding
Year: 2019

Brand recognition material for RIMOWA Toronto, highlighting RIMOWA’s brand heritage and Canadian connection for CANFAR’s Bloor Street Entertains. Bloor Street Entertains Canada’s largest fundraising gala in support of HIV research, combining top-tier culinary experiences and luxury retailers, with a huge and fabulous after party at the Four Seasons. This was featured in every afterparty attendee’s gift bag - cheers!

Client: BEST SELF – Certified Personal Trainer
Role: Art Direction, Branding, Video, Photography, UX/UI
Year: 2019

Alena didn’t start off being a personal trainer. After a series of office jobs that didn’t feel rewarding Alena wanted to focus on her own goals. She knew training was her passion and felt she could use it to help change how people feel and carry themselves.
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Alena first started sharing her workout goals, techniques, and nutrition strategy on Instagram. Followers were inspired and motivated by Alena’s dedication and goals, and started to fill Alena’s inbox looking for advice and coaching requests. Alena knew she could turn this passion project into a real career, helping people develop a lifestyle focused on their own fitness goals that will empower them to build the best version of themselves.
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Together Alena and I started creating a branding that would fit her target audience. The goal was to create a brand identity that truly represented Alena's beliefs - there is no quick fix, only hard work in order to create the best version of yourself.

Exploration

Sourdough Donuts

Brand Identity Design

Exploration

Sourdough Donuts

Brand Identity Design

Looking for help with design?Or just coffee? Let's talk!

Looking for help with design?
Or just coffee? Let's talk!