Background
Their existing ticket purchasing flow suffered from usability issues, and inconsistent visual design. The primary challenge was to redesign the ticket purchasing flow, while maintaining harmony between the other aspects of the site.
Objective
The redesign is focused on creating an experience for guests to be able to find their favorite and best seats in the theatre, without having to click out from their selected showtimes. Currently we found 33% of guests gets funneled deep into the purchasing process, before they find out the selected showtime does not have their preferred seating.
